What We Do

Our work to generate interest in The Land is research-based, so we know where most travelers are visiting from and what they want to do here. We use those insights to inform our advertising, social media and story pitching. Some of the places we promote The Land include Pittsburgh, Chicago, Detroit and Cincinnati. And, when we host major events like the Rock & Roll Hall of Fame Induction Ceremony, NCAA Women’s Final Four and 2024 solar eclipse, we leverage those opportunities to create positive perceptions of The Land around the world.

Destination Cleveland is the steward of The Land’s travel & tourism industry, which produces $9 billion of economic impact for Cuyahoga County. We collaborate with industry businesses, attractions and the civic community to enhance the visitor product and experience. Our work includes:

• informing businesses about upcoming events so that they can prepare to provide visitors with great experiences and
• working with civic partners to enhance placemaking, directional signage and visitor infrastructure.
• offering exposure to potential visitors through our marketing campaigns and channels and
• educating elected officials to ensure understanding of the industry’s value.

Travel & tourism helps grow our economy by bringing visitors to Cleveland. Visitors spend money on hotels, restaurants, shopping and attractions, which in turn contributes to employment of residents and support of locally owned businesses.

Additionally, visitors are immersed in Cleveland’s experiences and return home with insights about and new or changed perceptions of Cleveland as a place to live, work, study or invest.