Roles & Responsibilities
The Land for Changemaking
As stewards of Cleveland’s travel and tourism industry, Destination Cleveland is committed to pioneering projects that elevate destination experiences, strengthen perceptions of Cleveland and increase economic impact across the region. We’re the unapologetic promoters of Cleveland that work each day to attract visitors, meeting planners and talent to The Land.
Guided by our Strategic Plan, each function of the organization works in a unified effort to bring major initiatives to light that benefit Cuyahoga County and our region.
Destination Management
At its core, Destination Management’s purpose is to inclusively advance Cleveland as destination city. This team’s job is to elevate tourism in Cleveland by working collaboratively with the community.
The Destination Management team is segmented into four parts, each one working in tandem with the others:
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Destination Engagement
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Destination Development
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Destination Experience
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Destination Strategy
Destination Marketing
Destination Cleveland’s Marketing division’s purpose is to strengthen perceptions of Cleveland as a place to visit, live and work — all while increasing visitation to Cuyahoga County. Their job is to showcase all the things to love about Cleveland to potential visitors and residents in innovative and exciting ways.
The team includes several segments:
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Integrated marketing
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Public relations and communications
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Industry research
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Digital platforms and innovation
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Content marketing (publications, social media, etc.)
Convention Sales and Services
Destination Cleveland’s Convention Sales and Services team is dedicated to inspiring group visitation to Cleveland through the booking of major conventions, meetings, tours and business events. This team actively pursues meeting planners and groups who are interested in visiting Cleveland and then assists them in the booking process. After that, the team’s experienced event professionals service each and every group before and during their Cleveland event — ensuring a best-in-class experience every time.
In short, no matter the size or industry, Destination Cleveland’s meeting experts help meeting planners find exactly what they need to host an unforgettable event in The Land.
Organizational Management
An impactful organization starts from within. Destination Cleveland’s Organizational Management division ensures organizational sustainability and operational excellence by providing strategic tools and resources. Their support powers Destination Cleveland, its employees, board of directors and the larger community.
The division is comprised of four teams:
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Finance
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Human resources
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Information technology
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Operations
