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CLEVELAND (July 26, 2018) - Destination Cleveland, Cuyahoga County's destination marketing and management organization, is asking Northeast Ohioans to take a more active role in growing the travel and tourism industry. Visit Me in CLE, an integrated marketing campaign that starts this week, introduces residents to Destination Cleveland's planning tools and challenges them to change perceptions of the city in the minds of potential visitors by bringing even more of their friends and family to Cleveland.
"Since residents are the third most utilized resource for destination information by potential visitors, Destination Cleveland's Visit Me in CLE campaign aims to engage the 77 percent of Clevelanders who would recommend the city as a place to visit," said Colette Jones, vice president of marketing and communications at Destination Cleveland. "We're not asking much, but what we're asking can have a big effect on our area. By participating in the Visit Me in CLE campaign, locals can illustrate their commitment to the city and support Destination Cleveland's long-term goal of attracting 20 million visitors by the end of 2020."
Residents can commit to being part of the campaign at one of two upcoming events, Edgewater Live on August 2 or Wade Oval Wednesday on August 15. Destination Cleveland will be on-site with activities and planning tools for residents including the following:
CALL TO ACTION
"By providing opportunities to learn more about Cleveland as well as ways for residents to get their friends and families interested in visiting, Destination Cleveland hopes to turn positive attitudes into action and help residents create authentic Cleveland experiences for others," said Jones.
Advertising and social media posts will continually encourage residents to invite family and friends to the area, and the organization also encourages residents to continue to use #VisitMeinCLE throughout the campaign. Residents can access information by going to www.visitmeinCLE.com or following Destination Cleveland's social channels: Twitter, Facebook and Instagram, YouTube and Pinterest.
ABOUT DESTINATION CLEVELAND: Destination Cleveland is Cleveland's convention and visitors bureau. This private, non-profit organization's mission is to drive economic impact and stimulate community vitality for Greater Cleveland through leisure and business travel. Cleveland welcomes 18 million visitors annually. For more information, visit www.thisiscleveland.com.