The Cleveland Brag Movement
The Cleveland Brag Movement is a new way for Clevelanders to show off The Land. No scripts. No pressure. Just real people sharing what makes this city worth talking about.
Built on the idea that Clevelanders are our best storytellers, this movement makes it easy to share what locals love through simple, everyday actions. From social contests and tagging visitors to using the Cleveland Brag Coach, every interaction is designed to turn real moments into shareable ones.
At events across the city, you’ll even find a life-sized Brag Button — a bold, interactive experience that lets you press, record and share your Cleveland brag with the world.
Upcoming Brag Button Events
The Cleveland Brag Coach
The Cleveland Brag Coach is your go-to hype man for The Land who’s built to back it up and call it like it is. When someone takes a shot at Cleveland, he doesn’t hesitate. He responds with proof, pride and just the right amount of attitude.
The Brag Coach turns clapbacks into content and everyday moments into posts that travel. Part strategist, part storyteller, he helps craft captions, replies and stories that hit, like:
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“Someone said Cleveland is boring on my socials. Shut it down with real proof.”
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“I took a sunset photo at Edgewater. Give me an Instagram caption that hits.”
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“Design a Cleveland day for someone who thinks chain restaurants are culture.”
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“Guardians game then Ohio City. Turn it into a post people feel.”
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“My friend’s been teasing a visit to Cleveland. Write a text I can send that seals the deal.”
Type your request. Watch him cook. Share away.
Real Cleveland Brags
We can't do this on our own. We need you to help spread the word by bragging about CLE on social media. Share your top CLE foods, sports memories or whatever you deem bragworthy with #TheLandforLife so we can clock it and maybe even share it ourselves.
Having trouble getting started? Copy and paste one of the social media messages below to connect your audiences to Destination Cleveland's variety of resources by including ThisisCleveland.com on your website, social media, newsletter and other communication channels. Questions? Contact Us.
In Cleveland, we’re down for living it up. Visit me in The Land of music legends and legendary experiences, dim sum and dive bars, unmatched lakefront views and unrivaled local brews. Start planning your visit today at ThisisCleveland.com. @TheCLE #TheLandforLife
What's the single best way you can help elevate Cleveland as a travel and tourism destination? Share your love of The Land with your friends and family. Download these visual assets below for use on your social media channels to get your audiences excited for their next Cleveland adventure.
Cleveland in the Headlines
Join the CLE Brag Crew
The CLE Brag Crew isn’t for casual fans. It’s for Clevelanders who go all in.
This is an application-based group of intense local promoters who live to put on for The Land. Crew members get insider access to new spots, experiences and behind-the-scenes moments across the city, then turn around and share it with the world.
This is for Clevelanders who are committed and ready to carry the city forward.
Brag Better
Follow Our Social Channels
Prove It
We know your type.
You hype this city every chance you get. You share every good Cleveland headline. You roll your eyes when someone who's never been here starts talking trash. And when it comes to defending The Land, you're ready.
Now let’s put that energy on the record.
Record a quick 30-second video bragging about Cleveland. Share some neighborhood gems. Recommend your favorite restaurants. Explain why you stay. Explain why you came back.
If you can record a video on your phone, you can do this. Click the button, answer a few prompts and hit record.
No downloads. No logins. No passwords. No excuses.
Already Have a Brag?
Upload a Brag
Cleveland’s story has always been best told by the people who live it every day — and that’s where you come in. Whether it’s a perfect summer night at Edgewater, a go-to neighborhood spot, or a moment that made you proud to call this place home, your perspective matters. Add your brag to and help power something bigger: a collective voice that shows the world what Cleveland really is. Because the more we share what we love, the louder and more undeniable our story becomes — and that’s what The Brag Movement is all about.
Social Media Posts