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We are so back.

Destination Cleveland App

The Destination Cleveland Mobile App has returned, and it’s brought new functionality that makes it even easier to find your way around The Land and plan a trip filled with our greatest hits, hidden gems and everything in between, all in a world-class city that doesn’t take itself too seriously.

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Featured

We are so back.

Destination Cleveland App

The Destination Cleveland Mobile App has returned, and it’s brought new functionality that makes it even easier to find your way around The Land and plan a trip filled with our greatest hits, hidden gems and everything in between, all in a world-class city that doesn’t take itself too seriously.

Eat and Drink

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2026

Brewery Passport

Few towns can boast a craft beer pedigree like Cleveland. We’ve brought together many of our finest breweries to create the Cleveland Brewery Passport: a unified way for you to explore everything this city has to offer without going thirsty.

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Featured

We are so back.

Destination Cleveland App

The Destination Cleveland Mobile App has returned, and it’s brought new functionality that makes it even easier to find your way around The Land and plan a trip filled with our greatest hits, hidden gems and everything in between, all in a world-class city that doesn’t take itself too seriously.

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Answering those burning questions we all have about Cleveland

Legends of The Land Podcast

This is Legends of The Land, a podcast series that centers on some of those absolutely burning questions we all have about Cleveland — the kind of stuff no one is talking about – but probably should.

Brag

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Your hype man for The Land

The Cleveland Brag Coach

The Cleveland Brag Coach is your go-to hype man for The Land who’s built to back it up and call it like it is. When someone takes a shot at Cleveland, he doesn’t hesitate. He responds with proof, pride and just the right amount of attitude. The Brag Coach turns clapbacks into content and everyday moments into posts that travel. Part strategist, part storyteller, he helps craft captions, replies and stories that hit.

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The Cleveland Brag Hub

Join the Movement

LeBron is back in The Land

Show the world all the reasons why the King has returned, or just put other NBA fans on notice.

The Cleveland Brag Movement

A community-powered effort that turns pride into shareable moments

The Cleveland Brag Movement is a new way for Clevelanders to show off The Land. No scripts. No pressure. Just real people sharing what makes this city worth talking about.

Built on the idea that Clevelanders are our best storytellers, this movement makes it easy to share what locals love through simple, everyday actions. From social contests and tagging visitors to using the Cleveland Brag Coach, every interaction is designed to turn real moments into shareable ones.

At events across the city, you’ll even find a life-sized Brag Button — a bold, interactive experience that lets you press, record and share your Cleveland brag with the world.

Record a Brag Now

Upcoming Brag Button Events

Sep 12 | Rid-All Green Partnership

Fresh Fest Cleveland

Oct 15 | Great Lakes Science Center

Brag Button at Best of Cleveland

The Cleveland Brag Coach

Your hype man for The Land

The Cleveland Brag Coach is your go-to hype man for The Land who’s built to back it up and call it like it is. When someone takes a shot at Cleveland, he doesn’t hesitate. He responds with proof, pride and just the right amount of attitude.

The Brag Coach turns clapbacks into content and everyday moments into posts that travel. Part strategist, part storyteller, he helps craft captions, replies and stories that hit, like:

  • “Someone said Cleveland is boring on my socials. Shut it down with real proof.”

  • “I took a sunset photo at Edgewater. Give me an Instagram caption that hits.”

  • “Design a Cleveland day for someone who thinks chain restaurants are culture.”

  • “Guardians game then Ohio City. Turn it into a post people feel.”

  • “My friend’s been teasing a visit to Cleveland. Write a text I can send that seals the deal.”

Type your request. Watch him cook. Share away.

Chat with Brag Coach

Real Cleveland Brags

Clevelanders sharing what to do, where to go and why to visit

Social Media Posts

Fill their feeds with CLE brags using #TheLandforLife.

We can't do this on our own. We need you to help spread the word by bragging about CLE on social media. Share your top CLE foods, sports memories or whatever you deem bragworthy with #TheLandforLife so we can clock it and maybe even share it ourselves.

Having trouble getting started? Copy and paste one of the social media messages below to connect your audiences to Destination Cleveland's variety of resources by including ThisisCleveland.com on your website, social media, newsletter and other communication channels. Questions? Contact Us.

In Cleveland, we’re down for living it up. Visit me in The Land of music legends and legendary experiences, dim sum and dive bars, unmatched lakefront views and unrivaled local brews. Start planning your visit today at ThisisCleveland.com. @TheCLE #TheLandforLife

 

In Cleveland, we’re down for living it up. Visit me in The Land of music legends and legendary experiences, dim sum and dive bars, unmatched lakefront views and unrivaled local brews. Start planning your visit today at ThisisCleveland.com. @ThisIsCLE #TheLandforLife
 

In Cleveland, we’re down for living it up. Visit me in The Land of music legends and legendary experiences, dim sum and dive bars, unmatched lakefront views and unrivaled local brews. Start planning your visit today at ThisisCleveland.com. @ThisIsCleveland #TheLandforLife
 

Share the Love

Tell your friends & family about CLE

What's the single best way you can help elevate Cleveland as a travel and tourism destination? Share your love of The Land with your friends and family. Download these visual assets below for use on your social media channels to get your audiences excited for their next Cleveland adventure. 

Download Images

Cleveland in the Headlines

Recent news stories featuring Cleveland’s food, culture, events and experiences worth sharing

Midwest Living Highlights Cleveland as a Top Midwest Pride Destination

Parade Says One of Baseball’s Most Over-the-Top Ballpark Snacks Is in Cleveland

Metro UK Says Cleveland Is “A Cracking Sort of Holiday” — And We Agree

Travel + Leisure Names Cleveland a "Best Food City in the U.S."

The Wall Street Journal Spotlights Downtown Cleveland’s Historic Revival

Keep Reading

Join the CLE Brag Crew

Connecting passionate residents to potential visitors

The CLE Brag Crew isn’t for casual fans. It’s for Clevelanders who go all in.

This is an application-based group of intense local promoters who live to put on for The Land. Crew members get insider access to new spots, experiences and behind-the-scenes moments across the city, then turn around and share it with the world.

This is for Clevelanders who are committed and ready to carry the city forward.

Apply Now

Brag Better

From things to do in Cleveland to local events, these tools make it easier to explore the city and share what you love.

Get Involved

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Follow Our Social Channels

Want a front row seat to see what's going on in The Land? Hit our X, Facebook, TikTok and Instagram profiles with a follow for information and updates on all things Cleveland. Share your Cleveland using the hashtag #TheLandforLife.

Prove It

Record your own Cleveland brag right now

We know your type.

You hype this city every chance you get. You share every good Cleveland headline. You roll your eyes when someone who's never been here starts talking trash. And when it comes to defending The Land, you're ready.

Now let’s put that energy on the record.

Record a quick 30-second video bragging about Cleveland. Share some neighborhood gems. Recommend your favorite restaurants. Explain why you stay. Explain why you came back.

If you can record a video on your phone, you can do this. Click the button, answer a few prompts and hit record.

No downloads. No logins. No passwords. No excuses.

Record Your Brag

Already Have a Brag?

Share it with us

Upload a Brag

Cleveland’s story has always been best told by the people who live it every day — and that’s where you come in. Whether it’s a perfect summer night at Edgewater, a go-to neighborhood spot, or a moment that made you proud to call this place home, your perspective matters. Add your brag to and help power something bigger: a collective voice that shows the world what Cleveland really is. Because the more we share what we love, the louder and more undeniable our story becomes — and that’s what The Brag Movement is all about.
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