Bella Roots Beauty Supply, is a beauty supply store founded in 2022 by Lanetta Rucker, a Cleveland native. Specializing in natural hair care, extensions, braiding hair, hair color, men's beard products, kids' accessories, and lashes, Bella Roots aims to fill a local gap in hair care needs. They prioritize customer comfort, offering "Wig Wednesdays" and "First Responders Day" discounts, plus a rewards program. Collaborating with local entrepreneurs, Bella Roots ensures every customer feels like family.