Cleveland Visitor Brand Toolkit

Connecting with the Cleveland Visitor Brand

With support from industry partners, stakeholders and residents, the Cleveland visitor brand has strengthened Cleveland's narrative and brought millions of people here each year since 2014. To build on this momentum in moving Cleveland forward as a visitor destination, we’ve developed a refreshed visitor brand and a new visitor marketing campaign titled “The Land for Life.”

At its essence, the Cleveland visitor brand illustrates what we Clevelanders already know and value: win or lose, our city is never defeated. To showcase this to those near and far, we are utilizing imagery, design and messaging that connects with and inspires our target audiences. A modern, unified brand helps strengthen perceptions of Cleveland, attract people to our destination and enhance their experience while they are here.

Join In

As you engage your audiences through social media, websites, newsletters, etc., we invite you to connect your brand to ours to provide potential visitors, employees and residents a more comprehensive vision of what Cleveland has to offer.

Here’s how:

1. Copy and paste one of the social media messages below.
2. Next, download one of our visual assets below or link to this YouTube video of the TV commercial for use in your social media post.
3. Continue to learn more about our evolved brand by checking out the Brand Guide, downloadable one-sheeter and more resources below.
4. Connect your audiences to Destination Cleveland's variety of resources for visitors and residents by including ThisisCleveland.com on your website, social media, newsletter and other communication channels.

Twitter

If you would like to support Destination Cleveland's Brand on behalf of your organization:

Facebook

If you would like to support Destination Cleveland's Brand on behalf of your organization:

Instagram

If you would like to support Destination Cleveland's Brand on behalf of your organization: