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2022 Annual Meeting Recap

2021: A Year of Continued Resilience

Restoring travel & tourism to growth position

More than 400 industry partners, collaborators and community stakeholders celebrated the region’s continued resilience and the steady return of travel and tourism at Destination Cleveland’s 2022 Annual Meeting on July 11 at Truss in the Ohio City neighborhood.

Work to restore the industry to its growth position and ensure all Clevelanders benefit from travel and tourism’s impact continues, and Destination Cleveland is committed to collaboration, building connections and developing creative solutions to help move the city forward.

Turning the Corner Together

Recovery continues at strong pace

Thanks to its collaborative spirit, the travel and tourism industry has started to turn the corner – transforming the COVID crisis into opportunity.

The industry saw strong growth in 2021 – as local hotel occupancy returned at a faster rate than U.S. occupancy overall.

  • At the end of 2021, hotel occupancy across the country was up 31% from yearend 2020 while Cuyahoga County’s hotel occupancy was up more than 38% over 2020.

Destination Cleveland is applying our learnings and focusing on propelling the industry and community forward. Our goal is to make travel and tourism a growth industry for Cleveland again.

Watch the Annual Meeting

Mobilizing our Momentum

Growing the community through visitor attraction & collaboration

Destination Cleveland’s new strategic plan focuses on how the organization can move travel and tourism as well as the community forward. By attracting visitors, strengthening perceptions and amplifying authentic and diverse experiences within greater Cleveland, Destination Cleveland can help transform the community into a more equitable and prosperous city.

Additionally, Destination Cleveland is committed to partnering with other organizations to advance community priorities that align with its mission. Through collaboration, the community can build on the momentum being generated by new public, private and civic leadership, new investment and development and cultivation of innovative solutions to address the community’s challenges.

Inspiring Stories of The Land

Share your story and #ThisisCle pride

Cleveland’s greatest asset is its people. And there’s no better way to authentically tell the stories of Cleveland than through our residents.

Clevelanders are invited to be part of Destination Cleveland’s new interview-style video series that will be filmed all over Cleveland in the coming months. We want to share interesting and inspiring stories with the world! More information about how to participate will be available here very soon.

Learn More

Taking Control of Cleveland’s Narrative

The Land for Life campaign

To build on the Cleveland brand’s nearly 10 consecutive years of success, Destination Cleveland refreshed the visitor brand to better reflect the community’s diversity and new amenities and experiences.

The incremental changes reinforce Cleveland’s strengths, identify new ones and optimize how Cleveland’s attitude and unique experiences are shared with visitors and potential residents.

Cleveland’s unpretentious creativity, fun, connecting spirit and determination are on display in the new “The Land for Life" integrated marketing campaign, which takes control of the city’s narrative by embracing what we love about Cleveland. In every message, Cleveland’s never defeated pride and die-hard loyalty will be on display.

Destination Cleveland’s 2022-2025 Strategic Plan

2022 Annual Meeting Presentation

2022 Annual Meeting Press Release

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