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Traveling to Cleveland in Spring

This Spring, Break for The Land

Have you spent the last few months all snuggled up under that blanket (you know, the good one)? Listen here: step away from the sofa. Change out of those sweatpants. Hibernation is officially over. It’s time to take a break from the usual and make a spring getaway to Cleveland.

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2023

Brewery Passport

Few towns can boast a craft beer pedigree like Cleveland. We’ve brought together many of our finest breweries to create the Cleveland Brewery Passport: a unified way for you to explore everything this city has to offer without going thirsty.

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Meetings Brand Toolkit

Connect with the Cleveland Brand

Meetings & Conventions Professionals

You already know what we know: Cleveland is an undeniably great destination for meetings and conventions. Meeting planners and attendees will spend less time worrying and more time experiencing a city that’s easy to access and a cinch to navigate. They’ll also have on-the-ground convention services support from our team of experienced planners, as well as the myriad of hotel and event professionals across the city.

The Evolution

With support from industry partners, stakeholders and residents, the Cleveland visitor brand has strengthened Cleveland's narrative and brought millions of people here for meetings and leisure each year since 2014. To build on this momentum, the team at Destination Cleveland developed a refreshed brand and a new marketing campaign titled “The Land for Life.”

At its essence, the Cleveland visitor brand illustrates what we Clevelanders already know and value: win or lose, our city is never defeated. To showcase this to those near and far, we are utilizing imagery, design and messaging that connects with and inspires our target audiences. A modern, unified brand helps strengthen perceptions of Cleveland, attract meeting planners to our destination, build event attendance and enhance visitor experiences.  

Join In

As you engage your audiences through social media, we invite you to connect your brand to ours to provide potential meeting planners and attendees a more comprehensive vision of what Cleveland has to offer.

Here’s how:

  1. Copy and paste a social media message (below) onto your corresponding social media channel.
  2. Next, scroll down to download one of our visual assets or link to this YouTube video of the TV commercial, which should be added your social media post.
  3. POST! And enjoy the Cleveland love.
  4. Then, continue to learn more about our evolved brand and Cleveland by checking out the downloadable one-sheeter and Destination Cleveland's "A New Horizon" publication.
  5. Connect your audiences to Destination Cleveland's variety of resources for meetings and meeting planners by including ThisisCleveland.com/meetings on your website, social media, newsletter and other communication channels.
  • Questions? Contact Us.
    

Social Media Posts

Twitter

Text: This is The Land of less stress and more fun. The Land of warm welcomes and cool vibes. This is the Land for Life. Check out Cleveland to learn why it's time to host your next biz event in the best location in the nation. @TheCLE. #thisiscle

Link: ThisIsCleveland.com

Social Tag: @TheCLE

If you or your organization was involved in our brand evolution process:

Text: We’re proud to be a part of The Land for Life and help @TheCLE showcase Cleveland as a world-class meetings destination. Start planning your next business event in the best location in the nation. #thisiscle

Link: ThisIsCleveland.com

Social Tag: @TheCLE

  

Facebook

Text: This is The Land for less stress and more fun. The Land of warm welcomes and cool vibes. This is the Land for Life. Check out Cleveland to learn why it's time to host your next business event in the best location in the nation. #thisiscle

Link: ThisIsCleveland.com

Social Tag: @thisiscleveland

If you or your organization was involved in our brand evolution process:

Text: We’re proud to be a part of The Land for Life and help @ThisIsCleveland showcase Cleveland as a world-class meetings & convention destination. Check out the best location in the nation to learn why it's time to host your next business event in The Land. #thisiscle

Link: ThisIsCleveland.com

Social Tag: @thisiscleveland

Instagram

Text: This is The Land for less stress and more fun. The Land of warm welcomes and cool vibes. This is the Land for Life. Check out Cleveland to learn why its time to host your next business event in the best location in the nation. #thisiscle

Link: ThisIsCleveland.com

Social Tag: @thisiscle

If you or your organization was involved in our brand evolution process:

Text: We’re proud to be part of The Land for Life and help @ThisIsCleveland showcase Cleveland as a world-class meetings & convention destination. Start planning your next business event in the best location in the nation. #thisiscle

Link: ThisIsCleveland.com

Social Tag: @thisiscle

LinkedIn

Text: Cleveland is The Land for less stress and more fun. The Land of warm welcomes and cool vibes. This is the Land for Life. Check out Cleveland to learn why it's time to host your next business event in the best location in the nation with @Destination Cleveland. #thisiscle

Link: ThisIsCleveland.com

Social Tag: @Destination Cleveland

If you or your organization was involved in our brand evolution process:

Text: We’re proud to be part of The Land for Life and help @Destination Cleveland showcase Cleveland as a world-class meetings & convention destination. Meeting planners and attendees will spend less time worrying and more time experiencing a city that’s easy to access and a cinch to navigate. They’ll also have on-the-ground convention services support from Destination Cleveland's team of experienced planners, as well as the myriad of hotel and event professionals across the city. #thisiscle

Link: ThisIsCleveland.com

Social Tag: @Destination Cleveland

Downloadable Photos

Additional Resources

About the Cleveland Brand

A New Horizon

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