The travel industry is evolving as new trends emerge and traveler sentiment changes. As an organization focused on preserving the long-term viability of travel and tourism in The Land, Destination Cleveland leverages research studies from industry organizations to ensure our work is strategic and measurable. These insights allow us to stay connected, innovate and make forward progress toward our goals of attracting people to Cleveland, changing perceptions of The Land and stimulating economic growth. Click on the links below for access to industry research insights. For Cleveland-specific insights, please contact our Destination Engagement team.