Incuya Music Fest

Move over, Lollapalooza and Bonnaroo! Thanks to the hard work of several major rock 'n' roll players, Cleveland now has an outdoor music festival all our own: InCuya Music Festival.

The two-day event takes place Aug. 25 and 26 right in the heart of downtown C-Town. Although music is the festival centerpiece, attendees can also expect local brews and food, and access to the nearby Rock & Roll Hall of Fame.

You can still buy general admission and VIP tickets here - heads up, there are even payment plans available for those looking to be kind to their wallet - although they're already flying out the door.

It's easy to see why. After all, InCuya has plenty of things to offer festivalgoers. Here are five major reasons why this brand-new music festival is a must-see ...

1. Diverse National Tunes

The national lineup is spearheaded by a solid group of headliners: Americana heroes Avett Brothers, R&B upstart SZA, synth-pop icons New Order, and alt-rock innovators AWOLNATION.

However, the InCuya undercard is just as strong, what with the future-pop of K. Flay, wildly creative hip-hop of Earl Sweatshirt, and the surging rock of J. Roddy Walston and the Business.

Plus, the lineup of Cleveland locals - including funk/reggae faves Tropidelic and the shimmering, orchestral indie-pop favored by Seafair - is also mighty impressive.

2. Unique Festival Grounds

InCuya takes place on Mall B and C in downtown Cleveland, but this isn't some retro indoor festival. In the Land, the "malls" are tranquil grassy areas located in the shadows of the city's most iconic places, including the Global Center for Health Innovation, Cleveland Public Library and Key Tower. Think of it as a rock 'n' roll respite from the hustle and bustle of city life.

3. Unparalleled Perks

Wristband holders get in-and-out privileges - a nice perk, especially since there's so much else to see and do in Cleveland - and one free admission to the Rock Hall. Better still, InCuya encourages group hangs: festival-goers can snag a four-pack of general admission wristbands at a nice discount, which leaves more money for having fun.

4. Cool Digs

The InCuya festival grounds are a hop, skip and a jump away from a delicious steakhouse (Urban Farmer), a hip rooftop bar (Bar 32 at the Hilton Cleveland Downtown) and an unpretentious, beer-and-pub food joint (Winking Lizard).

Go a few blocks beyond, and you'll hit the Warehouse District - a neighborhood full of bumping bars and places to grab quick grub - or East 4th Street, which also boasts delicious restaurants and places to unwind.

5. Homegrown Talent

InCuya is a homegrown music festival spearheaded by the Cleveland Concert Company - a new organization co-founded by Steve McHale, Doug Hester and Aaron Cornell, all of whom have deep ties to the local business and startup scene.

The trio enlisted a bevy of partners, including the Rock & Roll Hall of Fame, Destination Cleveland (that's us!), AEG Presents, and the City of Cleveland, in order to present a music experience worthy of our status as the home of rock & roll.

Get Tickets Now (For Real)

Don't stall on buying your tix; this thing is bound to sell out. Visit incuya.com to purchase passes and learn more.