Cleveland Promotional Toolkit

As you engage your audiences through social media, websites, newsletters and all of your marketing efforts, we invite you to connect your brand to ours to provide potential visitors, employees and residents a more comprehensive vision of what Cleveland has to offer.

One of the best and most impactful actions you can take is to submit your events into Destination Cleveland online event calendar. Not only is our event calendar one of the most visited sections of our website but also receives visitor traffic through all three of our consumer e-newsletters.

Looking for some CLE inspiration? Look no further than #ThisisCLE. An ongoing conversation happening on social media, #ThisisCLE asks users to share their authentic Cleveland stories. Use this hashtag to learn more about Cleveland, share information about your Cleveland-based business, or to share your Cleveland experiences.

Here’s how:

1. Copy and paste the social media messages below. Be sure to use the hashtag #thisiscle.
2. Next, download one of our visual assets below or link to this YouTube video of the TV commercial for use in your social media post.
3. Connect your audiences to Destination Cleveland's variety of resources for visitors and residents by including ThisisCleveland.com on your website, social media, newsletter and other communication channels.

A picture is worth a thousand words. Share these images with your followers on Facebook, Twitter and Instagram, as well as for promoting The Land on your website and within print materials. (Please note that these images are for the promotion of Cleveland as a destination and cannot be given away, bartered or sold without the express permission of Destination Cleveland and the photographer).

Need a Cleveland description for your newsletter, website, mailer or the like? We’ve got you. Check out these general Cleveland blurbs and listings, which have been broken down into various lengths. They’re all yours. Just copy and paste right into your communication.

100-Word Description

Cleveland is The Land of keeping it fresh and keeping ‘em talking. The Land of blazing your own trails in 50,000+ acres of parks and green spaces. The Land of scoping music legends at the Rock & Roll Hall of Fame and legendary performances at Playhouse Square. It’s The Land of unmatched views — whether you’re on the Lake Erie coast or inside the Cleveland Museum of Art. The Land where the local brews flow just as easy at chef-owned eateries as they do while tailgating before the big game. Cleveland is The Land that’s down for living it up. ThisisCleveland.com

75-Word Description

Cleveland is The Land that’s down for living it up. This is The Land of blazing trails in 50,000+ acres of parks. The Land of music legends at the Rock & Roll Hall of Fame and legendary performances at Playhouse Square. The Land of unmatched views — along Lake Erie and inside art museums. The Land where the local brews flow just as easy at chef-owned eateries as they do at the pre-game tailgate. ThisisCleveland.com

50-Word Description

Cleveland is The Land that’s down for living it up. This is the Land of music legends at the Rock & Roll Hall of Fame and legendary performances at Playhouse Square. The Land of dim sum and dive bars. The Land of unmatched lakefront views and unrivaled local brews. ThisisCleveland.com

25-Word Description

Cleveland is The Land for sports, culture and rock ‘n’ roll. The Land that’s down for living it up. And for that, you’re welcome. ThisisCleveland.com

10-Word Description

Cleveland is The Land that’s down for living it up. ThisisCleveland.com