NCAA® Women’s Final Four® Tourney Town presented by Capital One

Free event open to the public Tip-off your weekend with a trip to Tourney Town presented by Capital One. Tourney Town is a FREE festival that's jam-packed with special appearances, interactive games, giveaways, historical and Women's Final Four® team displays, photo opportunities, basketball contests, food and licensed merchandise. Be at the epicenter of women’s basketball with activities and events for the entire family. Tourney Town is the best way to celebrate Women’s Final Four® weekend in Cleveland. Plus, entry is free for this experience you don't want to miss. Programming Highlights Capital One Center Court Celebrate college hoops with endless activities and appearances by the greats of the game. This is a festival for fans and families of all ages. Some schedule highlights include: Women's Basketball Alumni Meet & Greet Read to the Final Four - a literacy challenge aimed at creating a lifelong love and interest in reading AT&T Mascot Challenge Women’s Final Four® Pep Rally USA Basketball USOPC Wheelchair Basketball A performance from Cleveland's School of Rock More autograph sessions, panels and activities to be announced Beyond the Baseline A series of exciting opportunities focused on providing professional development opportunities through a mix of women-centric panel discussions, networking, social events and one-on-one interactions with coaches, administrators, professional athletes, business leaders and fans of the game. The goal is to create diverse conversations to allow women leaders to show the parallel between business and basketball, specifically leadership advice for recruiting, motivating and winning as a team on the court or at the office. Come celebrate women’s basketball and women’s advancement through excellence at Tourney Town. Events and topics include: Women's Sports Leadership VIP Summit Women's Basketball Hall of Fame Inductee Q&A and Autograph Session Striving for Equity through Para and Adaptive Sports Empowering Women and Girls in STEM Partner Activities AT&T: AT&T is connecting you to the Madness like never before at the Women's Final Four 2024 with a Tourney Town space that will change how you experience the game! Show off your skills in a custom shooting game on AT&T's immersive digital basketball court, connect with talent for a once-in-a-lifetime autograph session, and take your Tourney Town experience to the next level with AT&T. Home Depot: Stop by the Tool Shaq Built By The Home Depot to take a photo with a living bracket made from thousands of live flowers, paint your own Final Four court design, and show off your moves against Shaq at "The Big Dance Off." Shoot your shot at "Shaq's Shooting Drills" for a chance to win sport towels, shooting sleeves and "bucket" hats! Nissan: Nissan invites you to explore a city overtaken by the thrill of March Madness. Hit the KICKS pop-up shop, illuminate your greatness from downtown, showcase your handles in the lane, and meet some of your favorite NCAA legends. It's Madness Season - and nothing is out of bounds. ESPN: ESPN is bringing a stylized, immersive, high-touch photo experience to Women's Final Four Tourney Town, transporting fans backstage into a college basketball media day. The activation is a nod to the ESPN marketing campaign, "That's Our Move: On The Biggest Stage" giving fans the full VIP Rockstar treatment complete with a photoshoot quality souvenir. Event One: Make sure you stop by the Women's Final Four Authentic Team Store, located by the exit, while you are at Tourney Town. There is a wide variety of headwear, apparel and novelty items that you can choose from to help remember your experience at the 2024 NCAA Women's Final Four. Destination Cleveland: Destination Cleveland's booth will serve as an information hub to provide attendees with resources and recommendations on how to make the most of their time in Cleveland. NASA Glenn will be present to promote the Total Eclipse Fest happening April 6-8 at Northcoast Harbor, and promote safe eclipse viewing. Capital One : The Capital One Fan Zone is the place to be at this year's Women's Final Four Tourney Town, presented by Capital One. Prepare for Gameday like one of your favorite players and recreate your best media day moment, take your photo with the Championship trophy and get fun prizes along the way. Being a Capital One cardholder has its perks, show your card at the Fan Zone Merchandise area to create your own bucket hat. Don't forget to show your card at any Event 1 merchandise checkout to receive 10% off your exclusive Women's Final Four merch! Coke : Coca-Cola Zero Sugar is celebrating fans' impact on the Final Four with an experience that brings them into the spotlight. Fans can step into a recording booth to create a personalized AI-generated hype video and pose for a "Fan of the Year" magazine cover as Coke bottle confetti rains over them. And because fan work is thirsty work, they'll enjoy refreshing samples of ice-cold Coca-Cola Zero Sugar! POWERADE : It Takes More to have YOUR Final Four moment. POWERADE is giving fans the chance to put in the non-stop, year-round grind that leads to college basketball's biggest stage. They will be taken through different seasons of preparation and practice, with an epic dunk moment that lands them at a Final Four Finish. Fans will receive an animated digital poster showcasing their journey to greatness, and samples of POWERADE to hydrate them as they put in the work. Army : The U.S Army is taking this opportunity to engage with prospects and influencers at the Women's Final Four activation to share the benefits of a career in the Army. Our Foxtrot Hotel asset is a highly interactive and a completely unexpected way for the U.S. Army to engage with prospects and music fans around the country. It's eye-catching exterior draws prospects inside to discover new tunes on our custom listening stations, snap photos until their hearts are content and discover how the U.S. Army can be the stage for their greatest achievements. We will also be getting their attention by distributing custom giveaways to those who are interested in participating and getting to know more about the possibilities the Army can offer! Wilson: Visit the Wilson Sporting Goods booth where you can dribble the first-of-its kind 3D printed Wilson Airless Basketball. You will also have the opportunity to learn about the Wilson Title IX basketball that you helped design at last year's Womens Final Four®. Enter to win a Title IX basketball or a Wilson prize pack made up of special edition 2024 Women's Final Four® products, and shop the Official Basketball of Women's Final Four® along with a selection of NCAA® branded merchandise and new sportswear. Check the NCAA® Women’s Final Four® Tourney Town presented by Capital One official website for all updates and a complete list of events and offerings. Thursday, April 4 Time (ET) Event Location 3:00 p.m. Doors Open Huntington Convention Center of Cleveland 3:30 p.m. - 4:30 p.m. Basketball Match 'em All Capital One Center Court 5:00 p.m. - 6:00 p.m. Halftime Games with Tracey Capital One Center Court 5:00 p.m. - 6:00 p.m. Women Leading the Way in Cleveland Beyond the Baseline 6:30 p.m. - 7:30 p.m. H.O.R.S.E. Capital One Center Court 8:00 p.m. Tourney Town Closes Huntington Convention Center Friday, April 5 Time (ET) Event Location 9:00 a.m. Doors Open Huntington Convention Center of Cleveland 9:00 a.m. - 11:00 a.m. Read to the Final Four Capital One Center Court 9:00 a.m. - 4:00 p.m. Special Apperances: 9:30 a.m. - Noon - By Jordana 11:00 a.m. - Noon. - Arike Ogunbowale 12:30 p.m. - 1:30 p.m. - Tamika Catchings Nissan Noon - 12:45 p.m. Mascot Challenge presented by AT&T Capital One Center Court 1:00 p.m. - 2:00 p.m. Women's Final Four Pep Rally Capital One Center Court 1:00 p.m. - 2:00 p.m. Sheryl Swoopes Appearance AT&T 2:00 p.m. - 3:00 p.m. Women's Basketball Hall of Fame Inductee Q&A and Autograph Session Beyond the Baseline 2:30 p.m. - 3:40 p.m. Basketball Match 'em All Capital One Center Court 4:00 p.m. - 5:00 p.m. Musical Basketball Capital One Center Court 5:00 p.m. Tourney Town Closes Huntington Convention Center Saturday, April 6 Time (ET) Event Location 9:00 a.m. Doors Open Huntington Convention Center of Cleveland 9:00 a.m. - 10:00 a.m. Basketball Match 'em All Capital One Center Court 9:15 a.m. - 10:30 a.m. School of Rock Performance Beyond the Baseline 10:00 a.m. - 11:00 a.m. A'ja Wilson Appearance AT&T 10:00 a.m. - 3:00 p.m. Special Apperances: 9:30 a.m. - Noon - By Jordana 11:00 a.m. - Noon. - Arike Ogunbowale 12:30 p.m. - 1:30 p.m. - Tamika Catchings Nissan 10:30 a.m. - 11:30 a.m Musical Basketball Capital One Center Court 11:00 a.m. - Noon Striving for Equity through Parasports and Adaptive Sports Beyond the Baseline Noon - 1:00 p.m. Wheelchair Basketball featuring: USOPC, College All-Stars and Cleveland Wheelchair Cavaliers Capital One Center Court 1:00 p.m. - 2:00 p.m. ESPN presents WNBA Off Day with LaChina Robinson Beyond the Baseline 2:30 p.m. - 3:30 p.m. H.O.R.S.E. Capital One Center Court 3:00 p.m. - 4:00 p.m. Tamika Catchings Appearance AT&T 3:00 p.m. - 4:00 p.m. Empowering Women and Girls in STEM Beyond the Baseline 3:30 p.m. - 4:30 p.m. Halftime Games with Tracey Capital One Center Court 5:00 p.m. Tourney Town Closes Huntington Convention Center Sunday, April 7 Time (ET) Event Location 9:00 a.m. Doors Open Huntington Convention Center of Cleveland 9:00 a.m. - 10:00 a.m Musical Basketball Capital One Center Court 9:30 a.m. - 2:00 p.m. Special Apperances: 9:30 a.m. - Noon - By Jordana 11:00 a.m. - Noon. - Arike Ogunbowale 12:30 p.m. - 1:30 p.m. - Tamika Catchings Nissan 10:15 a.m. - 11:30 a.m. School of Rock Performance Beyond the Baseline 10:30 a.m. - 11:30 a.m. Basketball Match 'em All Capital One Center Court Noon - 1:30 p.m. World's Largest Game of Knockout! Capital One Center Court 1:15 p.m. - 2:00 p.m. Halftime Games with Tracey Capital One Center Court 2:00 p.m. Tourney Town Closes Huntington Convention Center *All Times are Local & Subject to Change. Check Official Website for more updates.