Destination Cleveland Annual Meeting
Cleveland's Next Chapter Starts Here
More than 500 industry partners, collaborators and community stakeholders came together at Destination Cleveland’s 2026 Annual Meeting to preview the next chapter of growth for Cleveland’s travel and tourism industry. Held on May 6 at TENK West Bank, Destination Cleveland shared its 2026-2030 Strategic Plan and introduced several new initiatives.
As the steward of the travel, tourism and hospitality industry, Destination Cleveland continues to deliver meaningful results for the community. Tourism remains a growth industry – driving economic impact today while shaping how Cleveland is perceived and positioned for the future. By working alongside partners and engaging the community, Destination Cleveland is helping to drive continued growth for the region.
It's Time to Brag
Destination Cleveland’s community-powered Brag Movement makes it easy, fun and rewarding for Clevelanders to talk proudly about their city. By pressing the new Brag Button at events or engaging the new Brag Coach on ThisisCleveland.com, residents are joining an effort to amplify Cleveland’s story. The result: authentic recommendations that showcase the places, experiences and pride that set The Land apart and entice family and friends to visit.
Improved perceptions = Growth
Destination Cleveland has engaged Bloom Consulting to gain an objective understanding of Cleveland’s overall perception and how it impacts our economic future. The proprietary research will provide a data-based diagnosis of what is influencing perceptions and how perception shifts correlate to growth in visitation, business investment and talent attraction.
Cleveland is the first U.S. city to engage Bloom for these insights; findings will be addressed through a long-term, coordinated community effort to reshape perceptions for economic growth.
Building Momentum
Development across Cleveland is accelerating. Billions of dollars in project investment are reshaping the city’s landscape. Maximizing impact of these investments relies on residents and visitors experiencing them firsthand. Destination Cleveland is helping to connect this development to the broader story of Cleveland – extending the impact and supporting long-term momentum.
Become A Certified CLE Insider
The new CLE Insider Program is designed to give visitor-facing hospitality and tourism employees the local knowledge they need to answer visitor questions, make recommendations and elevate the guest experience. Learn more about the program, the new CLE Insider Passport or sign up for a future training session by clicking below.
Living and Working in Cleveland
What makes a visitor decide to call Cleveland home? Meet the people who came to explore The Land — and never looked back. From weekend trips to permanent moves, these transplants share how Cleveland exceeded expectations and became the place they chose to build a life. Real stories. Real people. Real Cleveland.
