From Chutney to Pho: CLE's Asian Fest

April 11, 2017
CLE's Asian Fest

The 8th Annual Cleveland Asian Festival


Just a few blocks east of Downtown Cleveland sits one of the most vibrant and diverse neighborhoods in the city. Unfortunately, it's often overlooked by typical passersby.

Many locals often hoard their knowledge of this little neighborhood in fear that outsiders might discover the worldly flavors and hard-to-find goods captured inside the more than 20 restaurants and dozens of shops dotting the urban streets.

It's Cleveland's AsiaTown, running from E. 18th to E. 40th streets, and from St. Clair to Perkins avenues. And, if there's ever a way to describe it, we'd call it a diamond in the rough.

You could absolutely take a day or two and peruse each and every AsiaTown hotspot noshing on everything from Korean barbeque (complete with tabletop grill) to Laotian larb.

But, we've got a better way to experience AsiaTown: The 8th Annual Cleveland Asian Festival on E. 27th St./Payne Ave., May 20-21.


When Johnny Wu developed the idea of hosting such a festival seven years ago, his interest went far beyond simply celebrating Asian-Pacific American Heritage Month.

Put simply, he wanted to showcase Asiatown and its dozens and dozens of unique businesses along this east side corridor flanking Downtown Cleveland.

"This is a very diverse neighborhood. We have Tyler Village, two shopping mall areas, great restaurants and five Asian grocery stores. But you're also seeing Asian and non-Asian businesses in the neighborhood working together to make the area thrive," Wu said.

And now, the AsiaTown neighborhood is blossoming as it prepares to welcome as many as 50,000 people to its annual free festival.

Like with all good Cleveland festivals, food is a definite highlight.

"We make sure that the people vending food at the Cleveland Asian Festival are providing high-quality Asian meals," Wu said. "We don't want visitors to think they're just coming to any regular festival. We want them to be able to enjoy the best of Asian cuisine."

The food vendors hail from many of the neighborhood's culturally rich restaurants. In previous years, you'd be downing some mango cake from Koko Bakery, a big bowl of vermicelli thanks to #1 Pho and plenty of hearty chutney from Flavors of India.

But don't be surprised if you see some immigrant grandmas cooking up the good stuff at many of the cultural heritage stands like the Laotian Association of Cleveland.

The festival continues with an impressive array of cultural entertainment.

If you're in the mood for something on the weird-ish side, let us recommend taking part in some competitive eating contests, which are a big hit every year. Take your pick between a sushi-eating contest and/or an eggroll-eating contest in which the grand champion takes home a t-shirt and trophy.

And, of course, we would be remiss to leave off the oh-so-popular sumo wrestling competitions where participants battle each other inside inflatable sumo wrestler costumes (take a sec to visualize that one).

The Cleveland Asian Festival will offer buses that will take visitors on a guided tour of Asiatown to explore the neighborhood's businesses, restaurants and development.

The fun doesn't stop there. Visitors and locals also can check out:

  • The Health Pavilion - Free health screenings and tests from Cleveland's most notable healthcare institutions
  • Cosplay 101 - Massively popular one-day class on the art of cosplay
  • The Children's Pavilion - Games, activities and vendors just for the kiddos
  • Colors of Asia - Fashion exhibition featuring the diverse threads of Asia
  • Merchandise Vendors - Popular fair of local merchants selling handmade wears and other products

Visitors to the Cleveland Asian Festival are encouraged to utilize the free parking available at the Cleveland State University parking lot off Payne Ave. From there, festivalgoers may either walk the three blocks to the festival or take a free shuttle.

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