2022 Annual Meeting Recap

Destination Cleveland’s new strategic plan focuses on how the organization can move travel and tourism as well as the community forward. By attracting visitors, strengthening perceptions and amplifying authentic and diverse experiences within greater Cleveland, Destination Cleveland can help transform the community into a more equitable and prosperous city.

Additionally, Destination Cleveland is committed to partnering with other organizations to advance community priorities that align with its mission. Through collaboration, the community can build on the momentum being generated by new public, private and civic leadership, new investment and development and cultivation of innovative solutions to address the community’s challenges.

To build on the Cleveland brand’s nearly 10 consecutive years of success, Destination Cleveland refreshed the visitor brand to better reflect the community’s diversity and new amenities and experiences.

The incremental changes reinforce Cleveland’s strengths, identify new ones and optimize how Cleveland’s attitude and unique experiences are shared with visitors and potential residents.

Cleveland’s unpretentious creativity, fun, connecting spirit and determination are on display in the new “The Land for Life" integrated marketing campaign, which takes control of the city’s narrative by embracing what we love about Cleveland. In every message, Cleveland’s never defeated pride and die-hard loyalty will be on display.