In Cleveland, we’ve got world-class experiences without the world-class ego. And for that, you’re welcome.
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Destination Cleveland is the only civic organization responsible for marketing Cleveland’s brand outside of the region. Using a research-based approach, we leverage our funding to bring more money back to the community.
Like nearly every convention and visitors bureau (CVB) in the U.S., Destination Cleveland counts on Cuyahoga County’s hotel occupancy tax (or bed tax) for the majority (93%) of its revenue. It’s a funding model that’s standard nationwide.
People that stay overnight at hotels, bed & breakfasts, and shared economy accommodations (think Airbnb) in Cuyahoga County.
Only if you stay in a hotel in Cuyahoga County are you helping to fund Destination Cleveland’s visitor attraction and destination development efforts.
Nope. While 4.5% of the 5.5% Cuyahoga County hotel occupancy tax is legally directed to Destination Cleveland, we then pass on portions of the funds to:
We couldn’t be successful without our more than 600 hospitality partners. They put skin in the game – paying dues, purchasing advertising on our website and in our publications, and sponsoring events.
Based on Destination Cleveland’s 2016 audited financial statements, Destination Cleveland invests 87% of our total revenue into the travel and tourism industry. We market and sell Cleveland as a destination city to attract both business and leisure travelers to experience Cleveland for themselves.
For every dollar Destination Cleveland invests in marketing, travelers return $105 to the community during their visits.
Cleveland competes every day for travelers’ attention and money. We know we’re not the only choice. Great cities like Detroit, Columbus, Pittsburgh, Nashville, Austin and Portland are chomping at the bit to attract the same travelers. Exciting and authentic experiences are what travelers want, and the competition for visitors is intense to say the least.
At Destination Cleveland, we make sure our funding works overtime to bring even more money back the community. We’re focused on the community’s prosperity, which we add to by attracting more and more visitors every year. Those visitors bring money into our economy and ultimately create demand for more jobs to support the growing travel and tourism industry. Because we’re competing so fiercely for attention, we use our money wisely – research informs our strategies and real-time data lets us seize opportunities.
The bottom line is simple – and research says so. For every dollar Destination Cleveland spends on advertising, we bring $195 back into the community.