Destination Cleveland Annual Meeting

In 2014, billions of dollars of infrastructure investment were underway in Cleveland. Yet, the city’s brand was far from flattering. It was rooted in problems dating back 40 plus years. We had a communication problem. Rather than surrender to the relentless shaming of comedians, we decided to take control. Ten years later, the Cleveland brand has solidified our reputation as a city on the rise.

A bold new lighting initiative is transforming Public Square. Illuminate CLE is a lighting experience that combines animated and synchronized light, custom music from Cleveland musicians and authentic voices who speak to Cleveland’s personality and identity. This permanent installation features a top-of-the-hour show that runs every night from dark until 11 p.m.