“Everyone has an opinion about what Yungblud is: whether you love it, you hate it, or you’re indifferent; whether you’ve just found it or known it for years. Everyone has an opinion,” says Harrison, dragging up a chair in the Hawley Arms. Since his emergence in 2018, the gulf between who he is and the world’s perception of him has widened: the higher he has risen, the more the expectations of others have distorted Yungblud’s definition of himself, stunting an evolution that extends beyond caricature. That’s why his third record is simply titled Yungblud: it’s a reclamation of his own narrative. This is no longer a statement made by a bratty 17-year-old, lashing out with anger at his own powerlessness, which defined his 2018 debut album, 21st Century Liability. It’s not a deflection, an avoidance of self-confrontation by elevating the stories of others through its 2020 successor, weird! This record is the story of a 24-year-old man who, for the first time, is daring to offer the world every skeleton, every secret, that he once so closely guarded – because he has got nothing left to lose.