This #GoldenHourCLE will feature: SCHEDULE: 5:00pm - Doors - Food & Drink Service 5:30 pm - Golden Hour TECHTALK - A Funeral For SEO 6:30 pm - First Feature - TBA 8:00 pm - Sunset Feature - FREE BLACK 9:30 pm - Twilight DJ - TBA Email us at omg@thatsgreyt.com to inquire about participating in GREYT CULTURE events. ALL GOLDEN HOUR EVENTS ARE RAIN OR SHINE. GOLDEN HOUR. +TechTalk: A FUNERAL FOR SEO Search is dead — if not dead, the practice of SEO as the dominating discipline for driving traffic online has dropped down the leader board, and will only continue to fall.. With the rise of AI-driven search engines, voice assistants, TikTok-as-Google behavior, and generative content, the old rules of SEO are losing relevance fast. If traditional search optimization is no longer the key to discovery on the internet, what is? In this panel, we’ll examine the seismic shifts in how people find, trust, and act on information online. Join leading marketers and strategists as we explore: What’s replacing the traditional search funnel in 2025? How are platforms like TikTok, Reddit, ChatGPT, and YouTube influencing discovery and buying behavior? What are the risks of relying on search traffic in a world dominated by AI summaries and walled gardens? How can brands stay visible and build trust when fewer users are clicking through to websites leaving measurable data on marketing investments? Is SEO evolving, or are we witnessing its slow demise—and if so, what comes next? From new content strategies to platform-native storytelling, we’ll discuss how to adapt to a digital landscape where algorithms, not queries, shape visibility. Is it time to bury SEO? Moderator: Ryan Morgan is the founder of Swell Digital, a consultancy that helps organizations make critical SEO and digital advertising decisions. With over 15 years of experience in digital marketing, Ryan has led teams at agencies like Aztek and ignite, and served as VP of Marketing & Digital at ERC. He is also the creator of The SEO Cohort, a cohort-based SEO training program, and author of the Amazon best-seller Double Your Website Traffic. Ryan is known for his data-driven approach and commitment to radical transparency in digital strategy. Panelists: Patty Parobek is the Vice President of AI and Machine Learning Transformation at Mod Op, where she leads the agency's AI practice group. With over 17 years in marketing strategy and change management, Patty specializes in aligning AI initiatives with organizational vision to drive growth. Her work focuses on responsible AI adoption, personalized training, and fostering innovation within marketing teams. Patty is a recognized thought leader in AI transformation and has been featured on Mod Op's "Leader Generation" podcast. Brittany Trafis is the CEO and Co-Founder of Soarion Digital, a firm dedicated to integrating technology and marketing through strategic innovation. With a passion for leveraging AI in digital marketing, Brittany leads Soarion Digital in delivering cutting-edge solutions that drive client success. Her leadership reflects a commitment to staying at the forefront of technological advancements in the marketing landscape. MUSIC FEATURES: SUNSET FEATURE: FREE BLACK FREE BLACK is the genre-defying collaboration of Floco Torres and HR3, blending sharp lyricism, experimental production, and electrifying live energy. Rooted in hip-hop but unbound by category, FREE BLACK fuses elements of soul, punk, jazz, and electronic music to create a sound that’s as thought-provoking as it is visceral. Floco Torres, known for his commanding presence and socially conscious storytelling, pairs seamlessly with producer and multi-instrumentalist HR3’s boundary-pushing sonic landscapes. Together, they craft music that challenges norms and invites listeners into a raw, honest exploration of identity, resistance, and resilience. Hailing from Ohio and fueled by a DIY ethic, FREE BLACK has become a standout act in the region’s independent music scene, captivating audiences with performances that are both intimate and explosive. FIRST FEATURE: TBA TWILIGHT DJ: TBA VISTA: EO Cleveland Rooftop Perched atop the historic EO Think Big Space in downtown Cleveland, this rooftop offers sweeping views of the Gateway District, including Progressive Field and Rocket Mortgage FieldHouse. Once a printing facility in the early 20th century, the building has been transformed into a vibrant entrepreneurial hub—blending industrial character with modern design. The rooftop, framed by the original brickwork and open sky, serves as a dynamic gathering place for events, networking, and creative collaboration. Whether by day or under the glow of the city lights, it’s a one-of-a-kind setting that captures the energy of Cleveland’s urban core and the spirit of big ideas. DINNER: TBA PARTNERS & SPONSORS: EO Cleveland : EO Cleveland is the Northeast Ohio chapter of the Entrepreneurs' Organization, a global network of visionary business leaders. Dedicated to empowering entrepreneurs through peer-to-peer learning, mentorship, and growth-focused experiences, EO Cleveland connects founders and executives across industries who are committed to building impactful businesses and vibrant communities. With dynamic events, intimate forums, and access to a worldwide support system, EO provides a confidential space for members to grow personally and professionally. From early-stage founders to seasoned CEOs, EO Cleveland champions bold thinking, shared wisdom, and the entrepreneurial spirit driving Northeast Ohio forward. Assembly for the Arts : Assembly for the Arts is a leading nonprofit organization in Cleveland dedicated to advancing and advocating for the city’s vibrant arts and culture sector. With a mission to unite, strengthen, and amplify the voices of artists and creative organizations, Assembly fosters collaboration and innovation across the community. By providing resources, advocacy, and a shared vision, Assembly works to ensure equitable access to the arts for all. As part of its commitment to supporting the creative ecosystem, Assembly serves as a non-profit fiscal agent, offering administrative and financial support to arts groups like Greyt Culture. Through this partnership, Assembly empowers Greyt Culture and other organizations to focus on their artistic missions while benefiting from professional guidance and resources that enhance their impact on the community. About Greyt Culture : Greyt Culture is a creative community-based in Cleveland, Ohio, dedicated to fostering collaboration and innovation among artists, entrepreneurs, and thought leaders. Founded by Thomas Fox in 2014, Greyt Culture serves as a platform that amplifies the voices of creatives, providing them with opportunities for growth, exposure, and meaningful engagement with their audiences. Greyt Culture is committed to building a supportive environment where creativity thrives. The organization produces events, media, and experiences that celebrate and elevate the role of art and entrepreneurship in society. By connecting artists and entrepreneurs with resources, mentorship, and collaborative opportunities, Greyt Culture encourages bold thinking, experimentation, and the transformation of ideas into reality. Greyt Culture's mission is to spread curiosity, promote connectivity, and encourage creativity. Whether through art installations, performances, or educational series, Greyt Culture strives to inspire, empower, and leave a lasting impact on the cultural landscape of Cleveland and beyond.