Join us in toasting the return of the holiday classic during Cleveland's favorite holiday tradition: First Pour! Don't miss this special first taste of the season at the annual Christmas Ale First Pour® celebration at Great Lakes Brewing Company on Thursday, October 12! The brewpub will open promptly at 11AM, with the first fresh keg of Christmas Ale tapped at 11:30AM. Read on to find out how you could win a VIP Christmas Ale First Pour experience! 2023 FIRST POUR HIGHLIGHTS Brewpub The Cleveland Carolers (Pre-tapping) Christmas Ale ceremonial keg delivery (11AM) The First Pour of Christmas Ale (11:30AM) Christmas Ale themed food specials (all day) Note: We are unable to accommodate any table reservations on First Pour day. Tables will be available on a first come, first served basis, with a three hour time limit. Beer Garden Music from Whiskey Throttle, DJ Misfit Toy, and DJ Red-I Photo opps Toy Drive presented by Scott's Haul, benefitting Rainbow Babies & Children's Hospital Gift Shop Be the first to shop the 2023 Limited Holiday Merch Collection, featuring a mix of new Christmas Ale and winter-themed apparel, accessories, and more! New 2023 Homage collaboration apparel Note: Christmas Ale will not be available for purchase in the gift shop during First Pour. See complete Christmas Ale release details below. Remember your ID! All guests must be 21 or older with a valid ID to purchase or consume alcohol. No ID, no alcohol. No exceptions.