Content Marketing World is the conference for the marketing/PR professional who develops the strategy or handles the execution of content marketing initiatives for their company or agency. This is the person that, in some way, develops or curates valuable, relevant and compelling content through one or multiple channels to attract and retain customers, to drive profitable customer action. If content marketing is in any way part of what you do, you will come away from Content Marketing World 2019 excited, inspired, and ready for action. No matter what role you play – from CEO to content creator and everyone between – this is the place to learn from the people who are not only succeeding at content marketing today, but can tell you how things will evolve tomorrow. Here’s a sampling of what you can learn in just a few short days: -How to develop a strategic and documented content marketing strategy -How technology has evolved and can be used for content marketing success -How to create epic content that your customers need – even if they don’t realize it -How content creation is a small piece of the puzzle, and where strategy, ideation, analytics and measurement fit in -How to accurately measure the value of your content -How e-commerce, multicultural marketing, digital customer experiences and branded content fit in this content marketing industry … and so much more