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In Cleveland, we’ve got world-class experiences without the world-class ego. And for that, you’re welcome.
World-class experiences without the world-class ego.
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Travel and tourism helps Cleveland grow, infusing money into the economy and contributing to perceptions of the city as a place to live and work.
After nine years of growth that outpaced the U.S. visitation growth rate, the COVID-19 global pandemic decimated the industry. Cuyahoga County experienced a 30 percent loss in visitor volume, which is in line with the overall U.S. travel decline of 2020.
Despite this temporary setback, Destination Cleveland is poised to rebuild the travel and tourism industry to meet and ultimately exceed pre-pandemic success. We will steward the return to growth in collaboration with the region’s hospitality businesses as well as our civic partners. Together we will move forward.
Learn more about Destination Cleveland’s work in 2020 and what lies ahead for the industry and the community in this video presentation of our Aug. 10, 2021, annual meeting.
Learn more about Destination Cleveland’s work in 2020 and what lies ahead for the industry and the community in this video from our Aug. 10, 2021, annual meeting. The presentation from the meeting can be accessed here.
In 2020, Cleveland welcomed 13.8 million visitors — a 30% decrease from 2019. While a setback after nine consecutive years of growth at a rate greater than domestic visitation growth, the loss is in line with the U.S. industry overall where trips were down 32%.
The economic impact of travel and tourism in 2020 fell by 27% from 2019. Cuyahoga County visitors generated $4.4 billion in direct business sales, a decrease of 31% from the prior year and comparable to U.S. domestic travel spending, which was down 35%.
Cuyahoga County’s tourism workforce totaled nearly 57,500 in 2020, which represents a loss of 17.4% of travel and tourism industry jobs due to the pandemic. By comparison, the U.S. industry suffered 34% job loss in 2020.
Despite a decline of 18% in travel and tourism industry tax generation, the $1 billion produced offset each Cuyahoga County household’s taxes by $913 last year.
In response to the abrupt and prolonged impact of COVID-19 on travel, Destination Cleveland identified ways to directly support Cleveland businesses – the taproot of our local tourism economy. Our efforts to contribute to industry survival produced the following results: