Industry Research
The travel industry is evolving as new trends emerge and traveler sentiment changes. As an organization focused on preserving the long-term viability of travel and tourism in The Land, Destination Cleveland leverages research studies from industry organizations to ensure our work is strategic and measurable. These insights allow us to stay connected, innovate and make forward progress toward our goals of attracting people to Cleveland, changing perceptions of The Land and stimulating economic growth. Click on the links below for access to industry research insights. For Cleveland-specific insights, please contact our Destination Engagement team.
American Travel Sentiment Research, Longwoods International
Each month, Longwoods International surveys 1,000 U.S. adults to gain insight into sentiment toward travel, willingness/future plans to travel and factors influencing travel decisions in the U.S.
The State of the American Traveler, Destination Analysts
This monthly survey of American travelers aims to provide insight into American leisure travel trends including sentiment, deciding factors, expectations, travel planning resources and top U.S. destinations of interest.State of the American Traveler Highlights
