What We Believe In
The Land of Keeping Our Word
We believe that by inspiring visitors and locals to experience the region, we cultivate a passion for Greater Cleveland that contributes to equitable growth. And, doing more with greater intention makes Cleveland stronger. Cleveland is a place where everyone can feel like they belong — and that is at the core of how we operate to advance tourism and Cleveland’s reputation.
In all our work, we are guided by the following principles:
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Contribute to building a strong economy.
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Apply a lens of belonging to all activities.
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Utilize community engagement and collaboration to seek feedback and represent the visitor’s perspective.
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Invest in enhanced organizational capabilities and capacity while ensuring fiscal responsibility.
Our Mission & Vision
We are unapologetic promoters of Cleveland. Our overarching goal is to stimulate economic growth by attracting people and connecting them to experiences that illustrate Cleveland’s diversity, creativity and contagious passion.
Our Vision
Everyone loves Cleveland as much as we do!
Our Values
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Passion: Love Cleveland
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Results: Get the job done right
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Integrity: Be authentic and honest
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Inclusion: Value, respect, encourage and seek out the perspectives, views, backgrounds and contributions of all individuals
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Collaboration: Work together and with others
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Entrepreneurialism: Be bold and take risks
