Our residents are Cleveland’s best source for tourist information. This isn’t the place for people who follow the herd. The city where rock was born knows a thing or two about passion, freedom, and doing it our way - - no matter what. We have strong opinions, so we need you to speak up, sign up and shine a light on what you love, Clevelanders. #ThisisCLE

And for that, you’re welcome.

Our mission is to drive economic impact and stimulate community vitality for Greater Cleveland through leisure and business travel, and while we can organize the efforts and amplify the message, we can’t tell the story alone. We invite passionate Clevelanders to join in by telling their Cleveland story and continuously demonstrating that unmistakable Cleveland hospitality.

Get Involved


Help promote Cleveland as a visitor destination by sharing your Cleveland with #ThisisCLE. We’ll organize the content and amplify the message via our marketing channels.

  • Snap photos of people and places that are unmistakably Cleveland and tag them #ThisisCLE


#ThisisCLE Digital Kit

Be an ambassador for the #ThisisCLE movement. Get images to share, social media headers, fun facts and more to help spread the word about #ThisisCLE.


This is CLE eNewsletter

Sign up for This is CLE to get monthly updates, tips on new openings and events, neighborhood spotlights and more from Destination Cleveland.


CLE Ambassadors

Make a pledge to enhance the Cleveland visitor experience by shining a light on what you love about our city.

  • Greet visitors arriving by cruise ships, host walking tours, volunteer at events & conferences
  • Deepen your knowledge of Cleveland by becoming a certified CLE Travelbacker
  • Receive communications about upcoming events, new attractions & restaurant openings


Cleveland Champions

Help spread the word about our world-class amenities by bringing more meetings to our great city.

  • Recommend Cleveland as the place to hold your company’s next conference
  • Keep meetings and conferences here in Cleveland to drive more economic impact


Education & Training

CLE Travelbackers

Deepen your knowledge of Cleveland through participation in CLE Travelbackers hospitality training program.

  • Learn about the $2.7 billion investment in Cleveland’s visitor-related infrastructure and how visitors can enjoy it
  • Understand what makes a visitor’s experience one they will never forget – and how you can help


Hospitality Star Award

Each year, Destination Cleveland will recognize individuals that go above and beyond customer service to offer true hospitality to Cleveland visitors.


Special Offers

All Offers ›
Visit us at Daydreams & Tea - Through the Looking Glass located inside The Arcade at 401 Euclid...
Use coupon code THISISCLE to receive $10 off the Half Marathon, relay, or 10K or $5 off the 5K at...
Cleveland Spotlight
Sign Up for This is CLE
A monthly enewsletter for Northeast Ohio residents.
Destination Cleveland
334 Euclid Avenue
Cleveland, OH 44114
800. 321. 1001
Check out what other travelers say
about Cleveland on TripAdvisor.